Virgin America was launching it's newest route: SFO to Maui & Oahu. So we created an entire campaign focused on the people of California who needed a vacation the most: Workaholics.
AD: Kris Wong
CD: Ricard Valero
Photographer: The one and only Vincent Dixon
"Late Nights" Banner Rewards
We created banner ads to show up on extremely specific industry websites and blogs between the hours of 12:00 AM - 3:00 AM. If someone working late saw the ads, they would have the chance to win the ultimate Hawaiian getaway. Every banner was tailored specifically for that industry. For example, for tech we wrote the headline in HTML. Hence, the campaign was created to reach the only people we were trying to talk to: Workaholics.
